Are you in pursuit of ever-better rankings? Should you be writing headlines for people or robots? Still relying on tag-clouds? What about keyword density? Exactly how important are social media pages or mobile-friendliness? SEO can be confusing, but we're here to help.

There are many misconceptions about what it takes to get your content found online. Our approach merges the latest research into the ever-changing algorithms of search engines with a common-sense approach to attracting and engaging visitors.

The good news is that as search engines like Google, Bing and Yahoo grow increasingly sophisticated, they're really out there to help web users find relevant, authoritative, dynamic, easy-to-use information and content. So developing, writing and marketing with SEO in mind is actually building your business! Beware of any quick-fix approaches to SEO designed to trick search engines, ignore your competitors or skip the hard work of making SEO an ongoing part of your web strategy. They don't work and may even blacklist your website in the eyes of crawling search engines.

We'll research and identify primary keywords (as well as long-tail keyword search phrases), analyze your site's current rankings as compared to your competitors, identify low-hanging fruit to attack for increasing your ranking and conversion rates, and come up with an ongoing strategy for growing your web presence. And yes, we'll dig into the gritty details of keyword distribution, headings, alt tags, meta-descriptions, and the like.

Let's get to work!